Fitness 4 Women

Posted 11:18 AM by Philippa Hoey in
On Monday 23rd May, Elise, Skye and myself approached Sharon Ford, the business owner of Fitness 4 Women to discuss possible marketing strategies. We sat down with Sharon and discussed what she wanted for her business, we listened and documented what was wanted.

Sharon wanted:

- a logo
- mail box drop, flier
- motivational posters
- pull out posters
- letterhead
- t-shirt, back packs
- car stickers
- shop window stickers
- business cards
- 12 day pass card
- signage
- promotional material (nail files, pens, hats, etc.)

We took this information away with us and discussed what we can and cant do, due to time management, skills, knowledge and experience. Based on this information we came up with the definite possibilities:

- a logo


Compared to the possibilities we may undergo on a later date:

- mail box drop, flier
- motivational posters
- business cards
- 12 day pass card
- pull out posters
- letterhead
- t-shirt, back packs
- car stickers
- shop window stickers
- promotional material (nail files, pens, hats, etc.)

We decided to just go with the logo for now as its the major part of this project and will determine how the other pieces will be designed.

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